City Travel Branding Concepts

Good health and good mood on the go

Project Description

Logo Outlines & Primary Color

Blue #279dd7 was chosen as the primary color.

Blue is a strategic color choice for travel agencies due to its associations with trust, relaxation, professionalism, and the natural elements of water and sky. It helps create a positive and reassuring brand image that can attract and retain clients.

Secondary Logo Colors

#582c0f

Suggested for use in promotions for Wonders of the World tours

#154a72

Suggested for use in promotions for Beach & culture tours

#f06823

Suggested for use in promotions for Culinary Tours

#5ec3ae

Suggested for use in promotions for Wildlife Tours

Typography

Le Havre Rounded Light

Le Havre is a geometric serif typeface inspired by the golden era of passenger ships, when getting to your destination was a delight in itself.

Find something appealing? Let’s connect and design together.

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